CCTV public welfare poverty alleviation program production

Founded in 2018, Beijing BaiNianTongHe Cultural Industry Co., Ltd. (BNTH) is a leading TV and Internet program producer and operator in China. Its main business includes undertaking and holding artistic performances, cultural and artistic exchange activities, production of various advertisements and promotional films, as well as production of radio and television programs, film production, etc.

BNTH has many first-class production teams engaged in the television industry. In terms of business model innovation, BNTH and China Central Television (CCTV) have a new business model of "joint production and joint operation". In terms of program content, BNTH takes investment, creation and dissemination of theme works as its guiding ideology. In terms of communication, BNTH takes "Poverty Alleviation IP" as its corporate goal, and is committed to becoming a national model of targeted poverty alleviation.

At present, BNTH is mainly responsible for the production and dissemination of CCTV's poverty alleviation programs. It promotes the nationwide poverty alleviation work through the interaction of Large-N-Small Screens*, and call on all social forces to participate in the poverty alleviation work. In recent years, BNTH has undertaken the shooting and production of Never Leave Behind, a grand TV poverty alleviation program of CCTV, and has gained good reputation.

After years of development, BNTH has maintained close strong cooperation with more than 200 domestic media, including CCTV, many satellites TV channels and network video medias, and more than 3000 scholars, experts and film and television workers from all walks of life engaged in poverty alleviation. BNTH has carried out extensive and in-depth cooperation with Alibaba, Tencent, Weibo, Jingdong, Beijing Gas, RRL, etc.